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Neil P
A mechanic repaired my car with no estimate nor permission prior to repairs. Then he asked for twice the money that the insurance estimated as damage, and is willing to pay. Now he put a lien on my car. What can I do?
Answer
go with the lawyer. the bbb actually has more heart for the business.
i used to get their newsletter. there was an entire page dedicated to ridiculing customer complaints.
go with the lawyer. the bbb actually has more heart for the business.
i used to get their newsletter. there was an entire page dedicated to ridiculing customer complaints.
How can I bring customers into a car dealership?
b_ussery88
I am a new salesman at a car dealership in a small town. We have maybe 240 new cars on the lot, and about 15 used. We are a part of a chain of 4 more successful lots. I am looking for ideas to bring in customers to the store, not nessecarily to automatically sell a car, I just want to build my client base. what can I do to achieve this goal?
Answer
Ignoring the reputation & sales philosophy of the dealership:
1. Network; inform all your friends & people you meet.
2. Offer a "bird dog" to your customers & friends for referrals who do buy (dealerships typically will split the cost).
3. Keep in contact with your customers via a periodic phone call, post card, newsletter, email, etc. Repeat business if the "gravy" for your income. (On one occasion, sold 5 cars; 4 were repeats & 5th was a referral). Others in the family will be needing cars & your buyer will need another one in the future.
4. Ask if the dealership will split the cost on periodic newspaper ads or radio spots (expense if pretty cheap in small towns). Coordinate with your manager on promo's - like a live radio broadcast announcing you have the new "Wizbang" on the showroom. Does the dealership sponsor local sports broadcasts, events, etc?
5. Evaluate your sales approach. What fits your personality? Do you listen, address customer needs or just push a vehicle with the biggest commission?
6. Discuss if the lot should have more used inventory. 15 used sounds awfully low compared to 240 new.
7. Know your product & inventory. Ever show a customer that they sometimes can buy new for the same payment as used?
8. Be prepared to intervene for the customer when they have difficulty in Finance or Service. Have a good working relationship with those departments & educate them if they don't know the customer is who pays the bills. Of course, if the customer is totally unreasonable (i.e. you can't fix bad credit or if the client never maintained the car...).
9. Don't always believe others that claim they sell 100 cars a month & make $2000 per sale.
Ignoring the reputation & sales philosophy of the dealership:
1. Network; inform all your friends & people you meet.
2. Offer a "bird dog" to your customers & friends for referrals who do buy (dealerships typically will split the cost).
3. Keep in contact with your customers via a periodic phone call, post card, newsletter, email, etc. Repeat business if the "gravy" for your income. (On one occasion, sold 5 cars; 4 were repeats & 5th was a referral). Others in the family will be needing cars & your buyer will need another one in the future.
4. Ask if the dealership will split the cost on periodic newspaper ads or radio spots (expense if pretty cheap in small towns). Coordinate with your manager on promo's - like a live radio broadcast announcing you have the new "Wizbang" on the showroom. Does the dealership sponsor local sports broadcasts, events, etc?
5. Evaluate your sales approach. What fits your personality? Do you listen, address customer needs or just push a vehicle with the biggest commission?
6. Discuss if the lot should have more used inventory. 15 used sounds awfully low compared to 240 new.
7. Know your product & inventory. Ever show a customer that they sometimes can buy new for the same payment as used?
8. Be prepared to intervene for the customer when they have difficulty in Finance or Service. Have a good working relationship with those departments & educate them if they don't know the customer is who pays the bills. Of course, if the customer is totally unreasonable (i.e. you can't fix bad credit or if the client never maintained the car...).
9. Don't always believe others that claim they sell 100 cars a month & make $2000 per sale.
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